Instagram Tips and Tricks for Makeup Artists
Instagram, being a very visual-oriented social media makes it a perfect platform for artists to show off their work. It will increase your exposure and influence in the field. However, It is not to be mistaken with a professional makeup portfolio, however, it does serve a similar purpose. So it is important to have a plan, a strategy to build your reputation on Instagram, it will take some time. But….
Yes, having a strong Instagram presence will absolutely do wonders for your makeup artistry career.
Makeup is the perfect theme for Instagram given makeup related hashtags count in the dozens of millions. Which also makes it slightly difficult. You need a strategy. Instagram is oversaturated with beauty and makeup, it is hard to get attention. So you just need to have a cohesive strategy for attack and be patient, because consistency wins.
How to build a following from scratch as a Makeup Artist on Instagram?
A new visitor should be able to figure out within the first 6 seconds (and this gets shorter every year) what you are about, WITHOUT reading your bio. If they can’t, and you’re all over the place, they’ll leave.
So, rule no 1 – Keep your personal account separate from your professional account.
Sounds much like The Secret, but what you show to the world, the world gives back. Do you want more bridal clients, or maybe do more editorial work? Attract the type of work you want by showcasing the type of work you want to have in the future. If you are a versatile artist, a little show off here and there doesn’t hurt, especially as you can post it in Instagram Story. But, keep your feed nice and clean. Meaning, don’t post an image of every makeup look you do. Think long term Ask yourself – what type of work do you want to attract? What is the style you want to be associated with?
Answer those questions and post images that check those boxes. I know, easier said than done, but, once you commit to implementing your strategy every single day it will become a no-brainer. In the end, you are a visual artist and this will come easier to you than to most other people.
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